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Cboe
Home of the Volatility Index
PROJECT ONE | THE OPTIONS INSTITUTE SWAG
The Options Institute is super cool, and the team needed swag that was on their level. So, we made some.

Pros, meet
business casual.
Traders are often buttoned up but even pros need a casual Friday attire option.
So, we’ll create a classic crewneck sweater that is cool enough to wear to the office.
Become an OI Alumni
Completing the courses and becoming fluent in option trading is a big deal and though we don't hold a ceremony, that doesn't mean we can't move that tassel to the left.


The trades are hot.
And so is your coffee.
You want to protect your desk and give your coffee cup its own assigned seat, right?
Trade in Sport Mode
We all know that crocs are the premiere shoe for both comfort and utility.
So, we’ll create a custom croc in our OI green with custom jibbitz of course so our new traders can learn and trade in sport mode.

Cold feet?
Never heard of her.
With the knowledge you get from The OI, you’ll be sure footed in your trades.
But as an extra precaution we’ll create branded socks that will be fun and expressive.


Project Two | The Options Institute Email
The Options Institute is a learning platform run by Cboe for expert traders and novices alike. And they were looking to improve upon their content through user generated feedback. We were tasked with creating the email that would announce this survey.



PROJECT THREE | RMC 2024
Our task was to capture the spirit of 2024’s Cboe® Risk Management Conference in Snowbird, UT. Our goal was to create a connective thread between the conference, the location and of course, event registration.

RMC SOCIAL
We got the word out about RMC 2024 on LinkedIn, Instagram, and Twitter.

This year fellow traders are reaching new heights with insights learned at Cboe’s premier Risk Management Conference, our educational forum dedicated to exploring the latest products, trading strategies and tactics used to manage risk exposure and enhance yields.
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RMC 2024 is coming. Will you be there to explore new products and trade strategies?
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Calling all traders, investors, strategists and researchers! Cboe’s 2024 premier Risk Management Conference in Snowbird, Utah is offering new perspectives and amazing views. Register to Attend!
Copywriting: Savannah Bernson
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