The Brand
S&T is a bank in Pennsylvania that was looking for a new AOR. I helped our team from brief to pitch, from win to lead copywriter. We then got to work on rebranding them from top to bottom.
 
Their voice, their tone, their look in branches, online, and on social. Every quarter, we wrote and designed for all the in-branch merch, signage, digital screens, organic socials, and we even once planned a music festival in the parking lot.

This is just a small sampling of what I did on the daily.