Pumpkin Pet Insurance

Pet insurance for people who’d

do anything for their pet.

Freelance Client

PROJECT ONE | CARE STORIES

Our task was to create localized posters that would be used all across the US informing pet parents on how pet insurance could save them money of course, but most importantly it could literally save their pets life.

Our proof was in our current customers. By using their stories, voices, and adorable pictures, we were able to illustrate the benefits of pet insurance to prospective customers.

We did this by using a formulaic copy approach. We gave each pet an endearing nickname, described their issue, and ended with their parent's quote.

We ended up in over 250 vet offices across the US, and the vets also wanted the extra takeaway pieces we made to accompany these posters.

ADDITIONAL ELEMENTS
We wanted to ensure pet parents had info on pet insurance in general so even if they didn't want to go with us, them and their pet would have the tools to be protected.

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PROJECT TWO | UBER ADS

Uber just launched new ad options for brands within its app while users order, wait for, and ride in one of its ride-share cars. This is definitely a unique place for pet insurance to play, but it is also relevant because it can be hyper-targeted.

We could target people on their way to a vet, from a vet, and people who had been to a vet within the past 14 days.

While we had to be careful not to be overly promissory with our language due to the 14-day waiting period after signing up for pet insurance, we could still communicate the future benefits for a pet's next visit.