Savannah Bernson

LEGO

Small Toy, Big Joy

Campaign Insight
It's easy to write off smaller LEGO sets as "less fun."
We think finding big joy is a lot simpler than that.

Primary Objective
Shift perceptions with value shoppers at Walmart by driving
awareness and engagement with the joy of a small LEGO kit. 

My Role
From the initial briefing to a year-long creative process to find the concept that sparked the biggest joy. I helped bring this project to life through the initial ideation, writing and recording of scripts, talent casting, and was on-site for production.