LEGO

Small Toy, Big Joy

Primary Objective
Shift perceptions with value shoppers by driving
awareness and engagement of LEGO value proposition. 

Secondary Objective
Drive market share of value shoppers in Walmart.

My Role
I was brought on from the initial briefing that lead to a year long creative process to find the concept that sparked the biggest joy. I then helped bring the idea to life, through the writing and recording of scripts, casting, and was able to be onsite for the production of the spots.